Articles

Everything worth knowing.

Twelve topics. One format. Under five minutes each. Browse by category or scroll through all of them below.

Artificial General Intelligence

AI

What Is Artificial General Intelligence — and Should We Be Worried?

AGI promises machines that can learn anything. We unpack what it actually means, where we are today, and what the debate really boils down to.

Mara Okonkwo5 min readMay 2026
Digital Burnout

Psychology

Why People Burn Out Online

Digital exhaustion is real, and it accumulates in ways that catch most people off guard. Here is what the research shows.

Thomas Ashby4 min readMay 2026
Streaming Business Model

Business

The Business Model Behind Streaming

Why subscription services price the way they do, why password-sharing became a crisis, and how they make (or lose) money.

Priya Nair5 min readApr 2026
Compound Interest

Finance

Why Compound Interest Feels Magical

The mathematics behind exponential growth — and why starting just a few years earlier can make an enormous difference.

Priya Nair5 min readApr 2026
Recommendation Algorithms

AI

How Recommendation Algorithms Work

The hidden logic powering your feeds — from Netflix to TikTok. More interesting (and concerning) than most people realise.

Mara Okonkwo5 min readApr 2026
Viral Products

Business

What Makes Products Go Viral

The science of word-of-mouth, social transmission, and why some ideas spread and others don't, explained through Jonah Berger's research.

Thomas Ashby5 min readMar 2026
Procrastination

Psychology

The Psychology of Procrastination

Why your brain delays on purpose, and the cognitive loops that keep you stuck — even when you know exactly what you should be doing.

Thomas Ashby4 min readMar 2026
Central Banks Inflation

Finance

How Central Banks Control Inflation

Interest rates, money supply, and the blunt instruments policymakers use to slow a heating economy — without triggering a recession.

Priya Nair5 min readMar 2026
Attention Economy

Internet Culture

What Is the Attention Economy

Why your focus has become the product — and how the platforms designed to capture it operate.

Mara Okonkwo5 min readFeb 2026
Why Startups Fail

Business

Why Startups Fail

The honest post-mortem data on startup failure — which reasons matter most and which popular explanations are largely mythology.

Priya Nair6 min readFeb 2026
How the Internet Works

Technology

How the Internet Actually Works

Packets, protocols, routers, and the global infrastructure behind every web page you have ever loaded — explained simply.

Mara Okonkwo5 min readJan 2026
Habit Formation

Productivity

The Science of Habit Formation

What neuroscience and behavioural psychology actually tell us about building routines that stick — and why willpower is the wrong framing entirely.

Mara Okonkwo5 min readJan 2026

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